Top 5 Books and Reference Apps in Kenya Q4 2022

The fourth quarter of 2022 saw significant activity in the Books and Reference category on a unified platform in Kenya. Here’s a closer look at the performance of the top 5 apps, based on data from Sensor Tower.

Bible Offline-KJV Holy Bible experienced a fluctuating trend in weekly downloads, peaking at 22.1K during the week of October 17 and ending the quarter at 9.8K. Weekly active users showed a steady increase, reaching 113.7K by the end of December.

Good News Bible-Holy Bible NIV had a relatively stable download rate, with weekly downloads ranging between 8.3K and 15.2K. Weekly active users remained consistent, hovering around 80K throughout the quarter, peaking at 83K in late September.

Bibilia Takatifu Swahili Bible saw a rise in weekly downloads early in the quarter, hitting a high of 15K in mid-October, before gradually declining to 9.2K by the end of December.

Bible App Lite - NIV Offline showed a significant surge in weekly downloads, especially in December, culminating at 48.5K during the last week. Its weekly active users mirrored this trend, climbing from 965 in late September to 56.9K by the end of December.

King James Bible - Verse&Audio experienced a steady increase in weekly downloads, starting at 2.3K in late September and reaching 13.6K by the end of October, before stabilizing around 7.5K. Weekly active users also grew, ending the quarter at 17.7K.

For more detailed insights and data, visit Sensor Tower.